Unsigned Bands: 50 Million YouTube Hits Equals A Record Deal
Well blimey o’ riley here’s a web-based fairytale for all the family to enjoy. Canadian “indie” band Walk Off The Earth are seen here transforming their unusual cover version of Gotye‘s ‘Somebody That I Used To Know’ into a YouTube viral phenomenon, clinching a lucrative record deal with Columbia in the process.
The quintet posted the video online last month, and has swiftly snowballed whipping up nearly 50 million views. The clip illustrates an inventive use of instrumentation, with every member’s hands being put to good use on a single acoustic guitar.
The group’s effort has attracted the attention of influential celebrities with pure music tastes, Russell Crowe and Alyssa Milano, “doing a Stephen Fry” and tweeting the action to their followers, whose combined count reaches almost 2 million in itself.
However I’m not entirely sure Gotye – the Belgian-Australian singer-songwriter – really understands what’s going on, tweeting:
“I know who to ask for help with acoustic versions of Somebody: Walk Off The Earth. Hilarious and brilliant,”
Did you rofl and lmao too?
Uploaded to YouTube in July 2011, the original version currently holds on to the lead with 65 million views, but it’s not even half-time yet for Walk Off The Earth.
There was recently an X-Factor moment, when an overwhelmed band member thanked the planet: “We just wanted to make this video to say thank you to everyone who has shared and posted the video and made this crazy dream come true for us”.
That’s okay Walk Off The Earth, that’s okay.
-James Godwin, February 9th, 2012